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Platform Power and Policy in Transforming Television Markets

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316 Seiten
12 Lesestunden

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Exploring the concept of 'platform power' in the evolving TV industry, this book examines how multiple distribution platforms compete for market control. Contributors extend existing 'platform theory' to analyze the TV sector's transition into a platform economy. It delves into the emergence of platform power, its impact on international relations, and its role in the global media value chain, providing insights into the changing dynamics of power structures within the industry.