Das Buch ist derzeit nicht auf Lager
Olympic Turnaround
How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand
Autoren
Mehr zum Buch
The narrative explores the dramatic revival of the Olympic Games, focusing on the leadership of Juan Antonio Samaranch and Jacques Rogge during a time of crisis in the 1980s. Michael Payne, the International Olympic Committee's top marketer, reveals key negotiations and strategies that transformed the Olympics into a lucrative brand. By securing broadcasting deals and attracting corporate sponsors, the IOC revitalized the Games, turning them into a global phenomenon. This account offers insider perspectives on the intersection of business, sports, and politics.
Buchkauf
Olympic Turnaround, Michael Payne
- Sprache
- Erscheinungsdatum
- 2006
Wir benachrichtigen dich per E-Mail.
Lieferung
Zahlungsmethoden
Feedback senden
- Titel
- Olympic Turnaround
- Untertitel
- How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand
- Sprache
- Englisch
- Autor*innen
- Michael Payne
- Verlag
- Praeger
- Erscheinungsdatum
- 2006
- Einband
- Hardcover
- Seitenzahl
- 366
- ISBN13
- 9780275990305
- Kategorie
- Alte Werbung
- Beschreibung
- The narrative explores the dramatic revival of the Olympic Games, focusing on the leadership of Juan Antonio Samaranch and Jacques Rogge during a time of crisis in the 1980s. Michael Payne, the International Olympic Committee's top marketer, reveals key negotiations and strategies that transformed the Olympics into a lucrative brand. By securing broadcasting deals and attracting corporate sponsors, the IOC revitalized the Games, turning them into a global phenomenon. This account offers insider perspectives on the intersection of business, sports, and politics.