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Key decision makers in various markets rely on communities of influencers to navigate complex purchasing decisions. This book explores the transformative power of influencer marketing, highlighting its significance as a cutting-edge strategy for professionals looking to enhance their marketing approaches. By understanding the dynamics of these communities, marketers can effectively engage with influencers to drive decision-making processes and mitigate risks associated with major purchases.
Buchkauf
Influencer Marketing, Duncan Brown, Nick Hayes
- Sprache
- Erscheinungsdatum
- 2016
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- Titel
- Influencer Marketing
- Sprache
- Englisch
- Autor*innen
- Duncan Brown, Nick Hayes
- Verlag
- Routledge
- Verlag
- 2016
- Einband
- Hardcover
- Seitenzahl
- 250
- ISBN13
- 9781138144705
- Kategorie
- Wirtschaft
- Beschreibung
- Key decision makers in various markets rely on communities of influencers to navigate complex purchasing decisions. This book explores the transformative power of influencer marketing, highlighting its significance as a cutting-edge strategy for professionals looking to enhance their marketing approaches. By understanding the dynamics of these communities, marketers can effectively engage with influencers to drive decision-making processes and mitigate risks associated with major purchases.