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Strategic communication plays a crucial role in shaping perceptions during the nation branding process, emphasizing the importance of brand messages and promises. The book introduces three key facets: defining nation branding and its components, evaluating communication tools and media platforms for audience engagement, and analyzing the significance of strategic planning. The research findings aim to assist scholars and practitioners in understanding the rhetorical elements and strategic frameworks necessary for effective nation branding campaigns.
Buchkauf
Controlling the Message, Efe Sevin
- Sprache
- Erscheinungsdatum
- 2010
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- (Paperback)
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