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Why do people buy organic? An analysis of the attitudes and intentions toward organic food

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Regina Schneider

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Seitenzahl: 64 Seiten
Lesezeit: 3 Stunden

Psychologie

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The dissertation explores the relationship between attitudes, purchase intentions, and the buying behavior of organic food, based on a survey of German consumers. It reveals that women are more likely to purchase organic food than men, valuing satisfaction over sensory appeal. High levels of indifference toward organic food are noted, with price not acting as a significant barrier. The study employs factor and correlation analyses to demonstrate the interconnection between attitudes, intentions, and behavior, while discussing economic implications and future research directions.

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Why do people buy organic? An analysis of the attitudes and intentions toward organic food, Regina Schneider

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Erscheinungsdatum: 2018
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Titel: Why do people buy organic? An analysis of the attitudes and intentions toward organic food
Sprache: Englisch
Autor*innen: Regina Schneider
Verlag: GRIN Verlag
Erscheinungsdatum: 2018
Einband: Paperback
Seitenzahl: 64
ISBN13: 9783668818392
Schlagwörter: Psychologie
Beschreibung: The dissertation explores the relationship between attitudes, purchase intentions, and the buying behavior of organic food, based on a survey of German consumers. It reveals that women are more likely to purchase organic food than men, valuing satisfaction over sensory appeal. High levels of indifference toward organic food are noted, with price not acting as a significant barrier. The study employs factor and correlation analyses to demonstrate the interconnection between attitudes, intentions, and behavior, while discussing economic implications and future research directions.