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The Tribe That Discovered Trust

How Trust is Created, Propagated, Lost and Regained in Commercial Interactions

Autoren

242 Seiten

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Exploring the multifaceted concept of trust, this book delves into how diverse perceptions of the word influence our actions in personal, commercial, and entrepreneurial contexts. It highlights the significance of trust in various aspects of life, drawing on insights from both scholars and practitioners. By examining the clustering of meanings associated with trust, the book aims to provide a deeper understanding of its impact on relationships and decision-making processes.

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ISBN
9781844819768

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Buchvariante

2015, paperback

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