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The book explores the significant transformations in the advertising industry over the past two decades, highlighting the rise of international conglomerates and the expansion of agencies into areas such as public relations and media buying. It provides insights into how these developments have reshaped the landscape of advertising, reflecting on the implications for both the industry and its practitioners.
Buchkauf
Advertising International, Armand Mattelart
- Sprache
- Erscheinungsdatum
- 2017
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Advertising International
- Sprache
- Englisch
- Autor*innen
- Armand Mattelart
- Verlag
- Routledge
- Erscheinungsdatum
- 2017
- Einband
- Hardcover
- Seitenzahl
- 260
- ISBN13
- 9781138178946
- Kategorie
- Geschichte
- Beschreibung
- The book explores the significant transformations in the advertising industry over the past two decades, highlighting the rise of international conglomerates and the expansion of agencies into areas such as public relations and media buying. It provides insights into how these developments have reshaped the landscape of advertising, reflecting on the implications for both the industry and its practitioners.