News for a Mobile-First Consumer

Autor*innen

• Paula M. Poindexter

Parameter

• 296 Seiten
• 11 Lesestunden

• Journalismus

Mehr zum Buch

The emergence of mobile devices has transformed consumer behavior, leading to a preference for smartphones and tablets over traditional media. This shift has compelled businesses and news organizations to innovate and adapt to the needs of a new audience that differs significantly from past consumers of print and broadcast media. Journalists are now challenged to create content that resonates with this mobile-centric demographic, reshaping the entire news media landscape.

• Sprache: Englisch
• Erscheinungsdatum: 2016
• Einband: Hardcover