International Marketing

Strategy Development and Implementation

Autor*innen

• Carl Arthur Solberg

Parameter

• 402 Seiten
• 15 Lesestunden

• Marketing & PR
• Wirtschaft

Mehr zum Buch

The book presents a flexible strategy framework designed for businesses of all sizes aiming to expand internationally. Utilizing Carl Arthur Solberg's Nine Strategic Windows model, it provides practical insights and methodologies to successfully navigate the complexities of international marketing. This approach helps firms identify opportunities and tailor their strategies for diverse global markets.

• Sprache: Englisch
• Erscheinungsdatum: 2017
• Einband: Hardcover