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Interactive Marketing
Revolution or Rhetoric?
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The author explores the evolving discourse surrounding interactivity in modern advertising, public relations, and guerrilla marketing. He introduces a groundbreaking theory of marketing communication that views persuasion as an ongoing negotiation among systems that create distinctions. This approach challenges traditional notions of marketing by emphasizing the fluidity and complexity of communication strategies in contemporary contexts.
Buchkauf
Interactive Marketing, Christopher Miles
- Sprache
- Erscheinungsdatum
- 2010
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- Titel
- Interactive Marketing
- Untertitel
- Revolution or Rhetoric?
- Sprache
- Englisch
- Autor*innen
- Christopher Miles
- Verlag
- Routledge
- Erscheinungsdatum
- 2010
- Einband
- Hardcover
- Seitenzahl
- 244
- ISBN13
- 9780415801713
- Kategorie
- Alte Werbung, Sozialwissenschaften, Wirtschaft
- Beschreibung
- The author explores the evolving discourse surrounding interactivity in modern advertising, public relations, and guerrilla marketing. He introduces a groundbreaking theory of marketing communication that views persuasion as an ongoing negotiation among systems that create distinctions. This approach challenges traditional notions of marketing by emphasizing the fluidity and complexity of communication strategies in contemporary contexts.