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FUTURE OF MEN

Autoren

Marian Salzman

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Seitenzahl: 256 Seiten
Lesezeit: 9 Stunden

Sachliteratur

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Focusing on the evolving definition of masculinity, the book examines significant demographic changes and their effects, such as the rise of stay-at-home dads and the resurgence of traditional masculinity. Drawing from their expertise in advertising, the authors analyze how social, biological, and economic factors shape male identity. They provide insights into various industries, including automobiles and cosmetics, offering strategies to effectively engage with the male consumer market.

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FUTURE OF MEN, Marian Salzman

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Erscheinungsdatum: 2006
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Titel: FUTURE OF MEN
Sprache: Englisch
Autor*innen: Marian Salzman
Verlag: St. Martin's Griffin
Erscheinungsdatum: 2006
Einband: Paperback
Seitenzahl: 256
ISBN13: 9781403975485
Schlagwörter: Sachliteratur
Bewertung: 3,25 von 5 Sternen
Beschreibung: Focusing on the evolving definition of masculinity, the book examines significant demographic changes and their effects, such as the rise of stay-at-home dads and the resurgence of traditional masculinity. Drawing from their expertise in advertising, the authors analyze how social, biological, and economic factors shape male identity. They provide insights into various industries, including automobiles and cosmetics, offering strategies to effectively engage with the male consumer market.