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Focusing on consumer behavior as a critical factor for success in the airline industry, this seminar paper examines key questions related to this topic using Aer Lingus as a case study. It provides insights into understanding customer preferences and habits, culminating in a strategic plan for implementing a relationship marketing program. The analysis, rooted in business economics and customer relationship management, aims to enhance customer engagement and loyalty within the airline sector.
Buchkauf
Customer Relationship Management in the Airline Industry, Volker Schmid
- Sprache
- Erscheinungsdatum
- 2011
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- Titel
- Customer Relationship Management in the Airline Industry
- Sprache
- Englisch
- Autor*innen
- Volker Schmid
- Verlag
- GRIN Verlag
- Verlag
- 2011
- Einband
- Paperback
- ISBN13
- 9783640914487
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on consumer behavior as a critical factor for success in the airline industry, this seminar paper examines key questions related to this topic using Aer Lingus as a case study. It provides insights into understanding customer preferences and habits, culminating in a strategic plan for implementing a relationship marketing program. The analysis, rooted in business economics and customer relationship management, aims to enhance customer engagement and loyalty within the airline sector.