Venturing in International Firms

Contexts and Cases in a High-Tech World

Autor*innen

• Christopher Williams

Parameter

• 298 Seiten
• 11 Lesestunden

• Wirtschaft

Mehr zum Buch

Focusing on international entrepreneurial venturing, the book introduces a unique framework that categorizes venturing into four contexts, emphasizing both internal and external capabilities at headquarters and subsidiaries. It aims to equip students in international entrepreneurship and business with practical insights and strategies for successful global ventures, enhancing their understanding of the complexities involved in international markets.

• Sprache: Englisch
• Erscheinungsdatum: 2018
• Einband: Paperback