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The book introduces a groundbreaking model for innovation that emphasizes the need for a systematic framework applicable throughout an organization, rather than limiting it to R&D departments. Authored by marketing and innovation expert Philip Kotler and Fernando Trias de Bes, it advocates for a holistic approach to foster innovation at various levels, ensuring that companies can effectively adapt and thrive in a competitive landscape.
Buchkauf
Winning at Innovation, Philip Kotler, Kenneth A. Loparo
- Sprache
- Erscheinungsdatum
- 2011
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- Titel
- Winning at Innovation
- Untertitel
- The A-To-F Model
- Sprache
- Englisch
- Autor*innen
- Philip Kotler, Kenneth A. Loparo
- Verlag
- Palgrave MacMillan UK
- Verlag
- 2011
- Einband
- Hardcover
- Seitenzahl
- 272
- ISBN13
- 9780230343436
- Kategorie
- Wirtschaft
- Beschreibung
- The book introduces a groundbreaking model for innovation that emphasizes the need for a systematic framework applicable throughout an organization, rather than limiting it to R&D departments. Authored by marketing and innovation expert Philip Kotler and Fernando Trias de Bes, it advocates for a holistic approach to foster innovation at various levels, ensuring that companies can effectively adapt and thrive in a competitive landscape.