Consumer Behaviour and Analytics

Autor*innen

• Andrew Smith

Parameter

• 204 Seiten
• 8 Lesestunden

• Alte Werbung
• Informatik & Programmierung
• Psychologie
• Wirtschaft

Mehr zum Buch

Focusing on the intersection of consumer behavior and modern technology, this textbook addresses the challenges posed by Big Data, machine learning, and AI in marketing. It emphasizes the importance of data-driven insights and research, guiding readers on how to leverage these tools for informed decision-making in the evolving marketing landscape.

• Sprache: Englisch
• Erscheinungsdatum: 2019
• Einband: Paperback