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The Hard Sell

An Ethnographic Study of the Direct Selling Industry

Autor*innen

John Bone

Parameter

216 Seiten
8 Lesestunden

Geschichte
Sozialwissenschaften
Wirtschaft

Mehr zum Buch

The book offers an in-depth ethnographic study of the social dynamics within direct selling organizations, specifically focusing on two home improvement companies. It explores the intricacies of selling products like fitted kitchens and double glazing, while also addressing broader sociological themes. Through engaging narratives, the author sheds light on the often-overlooked aspects of these organizations, making it a valuable resource for understanding their impact on society.