Das Buch ist derzeit nicht auf Lager
The Anatomy of Buzz Revisited
Real-life Lessons in Word-of-Mouth Marketing
Autoren
384 Seiten
Mehr zum Buch
Focusing on the evolution of word-of-mouth marketing, this revised edition serves as a comprehensive guide for navigating the digital landscape. It offers fresh insights and strategies tailored to contemporary online platforms, ensuring marketers can effectively leverage consumer conversations. The handbook emphasizes the importance of authenticity and engagement in fostering brand loyalty and includes updated case studies and practical tips for implementation in today's fast-paced environment.
Buchvariante
2009, paperback
Buchkauf
Wir benachrichtigen dich per E-Mail.