Relationship Marketing Strategies in Banking Sector

A Case Study of Indian Banks

Autor*innen

• Jaskaran Singh Dhillon

Parameter

• 392 Seiten
• 14 Lesestunden

• Wirtschaft

Mehr zum Buch

Focusing on relationship management in the banking sector, this book offers valuable insights for researchers and practitioners. It emphasizes the significance of service quality, customer satisfaction, trust, commitment, and loyalty in developing effective CRM strategies. Aimed at academicians, professionals, students, and policymakers, it serves as a comprehensive resource for enhancing relationship management practices within the financial industry.

• Sprache: Englisch
• Erscheinungsdatum: 2012
• Einband: Paperback