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Focusing on the airline industry's unique characteristics, the book provides a comprehensive introduction, including a literature review and analysis of trends and business models. It presents a developed blueprint that undergoes exploratory research through a stakeholder approach, ultimately refining it into a robust long-haul airline business model. Readers gain valuable insights into the existing industry while also learning how to create innovative business models, supported by extensive operational and financial data.
Publikation
Buchkauf
Developing Compelling Business Models for Long-haul Airline Operation, Peter Wild
- Sprache
- Erscheinungsdatum
- 2020
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- Titel
- Developing Compelling Business Models for Long-haul Airline Operation
- Sprache
- Englisch
- Autor*innen
- Peter Wild
- Verlag
- tredition
- Verlag
- 2020
- Einband
- Paperback
- Seitenzahl
- 352
- ISBN13
- 9783347207615
- Kategorie
- Sozialwissenschaften
- Beschreibung
- Focusing on the airline industry's unique characteristics, the book provides a comprehensive introduction, including a literature review and analysis of trends and business models. It presents a developed blueprint that undergoes exploratory research through a stakeholder approach, ultimately refining it into a robust long-haul airline business model. Readers gain valuable insights into the existing industry while also learning how to create innovative business models, supported by extensive operational and financial data.