Focus Group Methodology

Principle and Practice

Autor*innen

• Pranee Liamputtong

Parameter

• 224 Seiten
• 8 Lesestunden

• Lehrbücher
• Sozialwissenschaften

Mehr zum Buch

This book offers an accessible overview of focus group methods, emphasizing their international applications and ethical considerations. It serves as a practical guide for beginners, highlighting key techniques and best practices while fostering an understanding of the cultural nuances involved in conducting focus groups across different contexts.

• Sprache: Englisch
• Erscheinungsdatum: 2011
• Einband: Paperback