Das Buch ist derzeit nicht auf Lager

Rethinking Public Relations

Persuasion, Democracy and Society

Autor*innen

Kevin Moloney
Conor McGrath

Parameter

194 Seiten
7 Lesestunden

Geschichte
Journalismus
Marketing & PR
Wirtschaft

Mehr zum Buch

Focusing on the evolution of public relations, this third edition presents a critical view of PR as a form of weak propaganda. It expands on previous discussions of PR's role in reflecting societal power imbalances by emphasizing its rhetorical significance. This approach highlights the dual nature of PR, considering both its structural influences and its persuasive capabilities in shaping public perception and discourse.