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The book explores the pivotal role of knowledge as a key resource in modern economies, highlighting its significance for companies. It discusses how the Internet and automated e-business systems have emerged as crucial tools for businesses to leverage knowledge, enhancing their electronic trading capabilities. The narrative emphasizes the growing recognition among governments of the importance of knowledge in driving economic growth and the transformation of traditional business practices in the digital age.
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Knowledge-Based Marketing, Ian Chaston
- Sprache
- Erscheinungsdatum
- 2004
- product-detail.submit-box.info.binding
- (Hardcover)
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