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Knowledge-Based Marketing
The 21st Century Competitive Edge
Autoren
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Focusing on the integration of knowledge within marketing management, this book illustrates how leveraging information can strengthen and optimize marketing strategies in organizations. It emphasizes the importance of understanding and applying knowledge to improve decision-making and drive organizational success.
Buchkauf
Knowledge-Based Marketing, Ian Chaston
- Sprache
- Erscheinungsdatum
- 2004
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- Titel
- Knowledge-Based Marketing
- Untertitel
- The 21st Century Competitive Edge
- Sprache
- Englisch
- Autor*innen
- Ian Chaston
- Verlag
- SAGE Publications Ltd
- Erscheinungsdatum
- 2004
- Einband
- Paperback
- Seitenzahl
- 288
- ISBN13
- 9781412900034
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on the integration of knowledge within marketing management, this book illustrates how leveraging information can strengthen and optimize marketing strategies in organizations. It emphasizes the importance of understanding and applying knowledge to improve decision-making and drive organizational success.