George Lucas

Focusing on the influential career of George Lucas, this biography explores his groundbreaking marketing strategies that revolutionized the film industry. It highlights the immense anticipation surrounding the release of The Phantom Menace in 1999, which became one of the most awaited films in cinematic history. The book delves into Lucas's impact on filmmaking and his legacy as a movie mogul, providing insights into his creative vision and the evolution of his iconic franchise.