From Corporate to Social Media

Critical Perspectives on Corporate Social Responsibility in Media and Communication Industries

Autor*innen

• Marisol Sandoval

Parameter

• 312 Seiten
• 11 Lesestunden

• Geschichte
• Marketing & PR
• Sozialwissenschaften
• Wirtschaft

Mehr zum Buch

The book offers a critical examination of Corporate Social Responsibility (CSR) within the media and communication industries, highlighting the discrepancies between corporate interests and social obligations. It scrutinizes both academic theories and real-world practices, urging readers to consider the complex social responsibilities that influence commercial media today. By advocating for a vision that transcends corporate boundaries, it aims to inspire the development of genuinely social media that prioritizes public good over profit.

• Sprache: Englisch
• Erscheinungsdatum: 2015
• Einband: Paperback