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The Paradox Planet

Creating Brand Experiences for The Age of I

Autor*innen

Larry Light
Joan Kiddon

Parameter

178 Seiten
7 Lesestunden

Wirtschaft

Mehr zum Buch

Exploring the evolution from the collective mindset of the 1950s to today's individualism, this book analyzes the impact of societal polarization and anger on brand management. It highlights the need for companies to adapt their strategies to navigate the complexities of modern consumer behavior, emphasizing the shift from community-focused branding to a more personal and individualized approach. Through this lens, it provides insights into effective branding in an increasingly fragmented marketplace.