Year Book of Direct Advertising: A Report of the Annual Convention of the Direct Mail Advertising Association ... and the Association of House Organ E

The book features a report from the 1919 annual convention of the Direct Mail Advertising Association and the Association of House Organ Editors, highlighting key discussions in advertising and promotion. It serves as a historical document, capturing the evolution of direct mail advertising practices. Although it may contain imperfections due to its reproduction, its cultural significance is emphasized, showcasing the commitment to preserving important printed works. This text is valuable for those interested in the development of advertising strategies in the early 20th century.