Corporate Entrepreneurship

Autor*innen

• Donald F. Kuratko

Parameter

• 68 Seiten
• 3 Lesestunden

• Wirtschaft

Mehr zum Buch

The book offers an in-depth exploration of corporate entrepreneurship (CE), highlighting its significance as a viable strategy for enhancing organizational performance. It reviews existing literature and introduces a model that showcases CE as a means to drive growth, boost profitability, facilitate strategic renewal, foster innovation, achieve international success, and build competitive advantage within organizations.

• Sprache: Englisch
• Erscheinungsdatum: 2007
• Einband: Paperback