Schweppes - how the beverage brand affects UKs consumer behaviour

Beeinflussung des Konsumentenverhaltens der Schweppes Kunden in Großbritannien durch einen geeigneten Marketing-Mix

Autor*innen

• Benjamin Buchwald

Parameter

• Wirtschaft

Mehr zum Buch

The document explores the sensory impact of marketing, particularly focusing on how sound can evoke memories and emotions related to products. It delves into the psychological aspects of offline and online marketing strategies, emphasizing the importance of creating memorable experiences for consumers. The study, graded highly at Anglia Ruskin University, highlights the interplay between sensory perception and consumer behavior, showcasing how effective marketing can lead to stronger brand connections.

• Sprache: Englisch
• Erscheinungsdatum: 2011
• Einband: Paperback