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Music, Branding and Consumer Culture in Church

Hillsong in Focus

Autor*innen

Tom Wagner

Buchbewertung

5,0(1)Abgeben

Parameter

190 Seiten
7 Lesestunden

Esoterik & Religion
Kunst & Kultur
Musik

Mehr zum Buch

Focusing on the intersection of music and marketing, this ethnographic study delves into how these elements shape spiritual experiences for Hillsong Church members. It examines the church's innovative strategies in creating a vibrant community through musical engagement and promotional techniques, revealing the profound impact on worship and spirituality within this contemporary religious context.