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The report analyzes JP Morgan Chase's position as a global leader in the banking sector, highlighting its effective strategies in both offline and online marketing. It discusses how the bank leverages its extensive resources and innovative approaches to maintain competitiveness in the financial market. The study emphasizes the integration of traditional and digital marketing techniques to enhance customer engagement and drive growth, showcasing the company's adaptability in a rapidly evolving economic landscape.

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ISBN
9783656392149

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Buchvariante

2013, paperback

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