The Total Package

The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers

Autor*innen

• Thomas Hine

Parameter

• 328 Seiten
• 12 Lesestunden

• Design
• Geschichte
• Kunst
• Kunst & Kultur
• Sachliteratur

Mehr zum Buch

Exploring the intricate relationship between packaging and consumer behavior, Thomas Hine delves into the art and science behind iconic designs like the Campbell's soup can and Coca-Cola bottle. He reveals how packaging influences purchasing decisions through subtle cues and historical context, making it a vital read for students of popular culture, designers, and marketers alike. This insightful examination highlights the persuasive power of everyday items we encounter while shopping.

• Sprache: Englisch
• Erscheinungsdatum: 1997
• Einband: Paperback