Enhacing Brand Awareness in NGOs _ (CONASU Case Study in Tanzania)

Autor*innen

• Angelus Runji

Parameter

• 156 Seiten
• 6 Lesestunden

• Wirtschaft

Mehr zum Buch

The study investigates the challenges of low brand awareness and visibility faced by the CONASU organization in Tanzania. Employing a mixed research methodology, it combines qualitative and quantitative data through questionnaires and interviews with clients and stakeholders. The findings indicate a significant gap in CONASU's branding strategies, leading to insufficient engagement from potential clients and stakeholders. The research highlights the need for a structured approach to improve brand awareness and enhance visibility within the community and relevant sectors.

• Sprache: Englisch
• Erscheinungsdatum: 2018
• Einband: Paperback