Modern Presidential Electioneering

An Organizational and Comparative Approach

Autor*innen

• Jody C. Baumgartner

Parameter

• 244 Seiten
• 9 Lesestunden

• Politikwissenschaft

Mehr zum Buch

The book examines the transformative shifts in presidential campaigns over recent decades, highlighting advancements in communication technology, marketing strategies, and survey methodologies. It addresses the growing influence of non-party organizations and campaign professionals, alongside the diminishing role of political parties in candidate selection. Additionally, the work discusses significant alterations in campaign finance laws, providing a comprehensive analysis of these interconnected changes rather than viewing them in isolation.

• Sprache: Englisch
• Erscheinungsdatum: 2000
• Einband: Hardcover