Marketing with Web 2.0

Social Networking and Viral Marketing (First Edition)

Autor*innen

• David L. Anderson

Parameter

• 272 Seiten
• 10 Lesestunden

• Wirtschaft

Mehr zum Buch

Focusing on social media marketing, this book is designed for advanced college and first-year MBA students, aiming to enhance existing marketing and technology curricula. It applies traditional marketing theories to the online landscape, leveraging students' familiarity with social networking and viral marketing. By aligning with standard marketing texts, it underscores the legitimacy of these channels while incorporating relatable examples that resonate with student interests, effectively bridging academic concepts with practical experience.

• Sprache: Englisch
• Erscheinungsdatum: 2012
• Einband: Paperback