Eco-Innovations in Emerging Markets

Analyzing Consumer Behaviour and Adaptability

Autor*innen

• Pável Reyes-Mercado

Parameter

• 131 Seiten
• 5 Lesestunden

• Wirtschaft

Mehr zum Buch

By examining cognitive factors and eco-innovation attributes, the book delves into the adoption of renewable energy technologies in emerging markets. It utilizes established theories like the theory of reasoned action and the theory of planned behavior to provide insights into the motivations and decision-making processes that influence this adoption. The analysis aims to shed light on the complexities of integrating renewable energy solutions in developing economies.

• Sprache: Englisch
• Erscheinungsdatum: 2016
• Einband: Hardcover