Determinants of trust in B2C E-commerce

Autor*innen

• Ismaila Bojang

Parameter

• 124 Seiten
• 5 Lesestunden

• Juristische Literatur
• Recht

Mehr zum Buch

The research investigates the complex process of building and maintaining consumer trust in B2C e-commerce, particularly among consumers in Ekaterinburg, Russia. It examines key factors influencing online trust, including perceived security, privacy, third-party assurance, reputation, familiarity, and website quality. Utilizing a convenience sampling technique, the study collected data through questionnaires, which were analyzed using SPSS and R-language, aiming to provide insights into the determinants of online trust in the virtual shopping environment.

• Sprache: Englisch
• Erscheinungsdatum: 2019
• Einband: Paperback