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Culture and Consumption II

Markets, Meaning, and Brand Management

Autoren

240 Seiten

Mehr zum Buch

Engaging and informative, this new work delves into modern consumer culture, continuing the exploration found in McCracken's previous volume. It offers eye-opening insights that challenge readers to reflect on their consumption habits and the societal implications of consumerism.

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ISBN
9780253217615

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Buchvariante

2005, paperback

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