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Culture and Consumption II
Markets, Meaning, and Brand Management
Autoren
240 Seiten
Mehr zum Buch
Engaging and informative, this new work delves into modern consumer culture, continuing the exploration found in McCracken's previous volume. It offers eye-opening insights that challenge readers to reflect on their consumption habits and the societal implications of consumerism.
Buchvariante
2005, paperback
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