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AI in Marketing, Sales and Service

How Marketers without a Data Science Degree can use AI, Big Data and Bots

Autor*innen

Peter Gentsch

Buchbewertung

3,0(1)Abgeben

Parameter

292 Seiten
11 Lesestunden

Künstliche Intelligenz

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The book explores the transformative potential of AI and algorithmics beyond production and logistics, focusing on their application in administrative, planning, and creative processes within marketing, sales, and management. It highlights how leveraging AI can enhance efficiency and innovation in these areas, paving the way for a new era of business practices.