Flying Off Course

Airline Economics and Marketing

Autor*innen

• Rigas Doganis

Parameter

• 342 Seiten
• 12 Lesestunden

• Luftfahrt

Mehr zum Buch

Focusing on airline economics and marketing, this fifth edition offers a comprehensive introduction to key concepts such as market structure, airline costs, pricing strategies, and demand dynamics. It also highlights recent advancements in e-commerce, making it a valuable resource for understanding the evolving landscape of the airline industry.

• Sprache: Englisch
• Erscheinungsdatum: 2019
• Einband: Paperback