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CEOs today struggle with media relations, facing intense scrutiny that damages their companies' reputations and impacts revenue. This book explores the communication challenges leaders encounter and offers insights on effectively managing media interactions to protect both image and financial performance. It highlights the critical need for strategic communication in the modern business landscape.
Buchkauf
Manage the Media: Don't Let the Media Manage You, William J. Holstein
- Sprache
- Erscheinungsdatum
- 2008
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- Titel
- Manage the Media: Don't Let the Media Manage You
- Sprache
- Englisch
- Autor*innen
- William J. Holstein
- Verlag
- 2008
- Einband
- Hardcover
- Seitenzahl
- 103
- ISBN13
- 9781422121481
- Kategorie
- Wirtschaft, Marketing & PR
- Beschreibung
- CEOs today struggle with media relations, facing intense scrutiny that damages their companies' reputations and impacts revenue. This book explores the communication challenges leaders encounter and offers insights on effectively managing media interactions to protect both image and financial performance. It highlights the critical need for strategic communication in the modern business landscape.