Global Strategy in the Service Industries

Dynamics, Analysis, Growth

Autor*innen

• Mario Glowik

Parameter

• 210 Seiten
• 8 Lesestunden

• Wirtschaft

Mehr zum Buch

Focusing on the strategy of global businesses within the international service sector, this textbook offers original case studies from diverse fields like healthcare and e-commerce, featuring companies such as Facebook and Google. It provides practical insights into successful global business strategies. Authored by a leading expert, the text serves as a valuable resource for scholars and students interested in understanding the strategic dynamics of the service industries.

• Sprache: Englisch
• Erscheinungsdatum: 2017
• Einband: Hardcover