Open Innovation Business Modeling

Gamification and Design Thinking Applications

Autor*innen

• João Leitão

Parameter

• 144 Seiten
• 6 Lesestunden

• Wirtschaft

Mehr zum Buch

Focusing on business modeling in small and medium-sized enterprises (SMEs), this monograph revisits established theories on innovation, particularly the Zahra and George model on absorptive capacity and Chesbrough's open innovation concept. It introduces a novel 'open innovation bridge - a Tangram model' to highlight essential elements of open innovation business models tailored for SMEs. The author uniquely incorporates a gamification perspective, providing a tool for designing these innovative business models, offering fresh insights into enhancing SME competitiveness.

• Sprache: Englisch
• Erscheinungsdatum: 2018
• Einband: Hardcover