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This textbook uniquely combines relationship marketing with customer relationship management (CRM), offering a comprehensive approach to these interconnected fields. Featuring case studies from various countries, it bridges theoretical concepts with real-world applications, making it a valuable resource for understanding global marketing practices.
Buchkauf
Strategic Customer Management, Adrian Payne, Pennie Frow
- Sprache
- Erscheinungsdatum
- 2018
- product-detail.submit-box.info.binding
- (Hardcover)
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