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The seminar paper explores the impact of the financial crisis on the competitive strategies of governments and central banks. It analyzes how these entities have adjusted their offline and online marketing approaches in response to economic challenges. The author, a student from the European School of Business Reutlingen, presents a well-researched perspective, earning a top grade for the work. The paper provides insights into the evolving landscape of marketing in the context of economic turmoil.
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M & A of the Commerzbank and Dresdner Bank, Philipp Gauß
- Sprache
- Erscheinungsdatum
- 2009
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- (Paperback)
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