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Focusing on strategic corporate management, this seminar paper analyzes the Lufthansa Group's new strategy, assessing its strengths and weaknesses. It provides a comprehensive evaluation of opportunities within the concept and offers actionable recommendations for improvement. The work reflects a high academic standard, showcasing a thorough understanding of business management principles.
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Strategic assessment of the Lufthansa Group's introduction of Eurowings and its associated new strategy, Erik Somssich
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- Erscheinungsdatum
- 2017
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- (Paperback)
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