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How Business Wins Respect in a Social Media Age

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174 Seiten

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Focusing on the impact of social media, this book highlights its role in making sustainability a central societal issue. It serves as a valuable resource for communication and marketing professionals, offering insights into effective strategies. Additionally, it functions as a textbook for the emerging discipline of sustainability communication in higher education, bridging theory and practical application in a rapidly evolving field.

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ISBN
9781783537488

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Buchvariante

2018, paperback

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