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Humor serves as a crucial element in communication, particularly in British culture, where black humor is prevalent. The paper explores the contrasting perceptions of humor in advertising, highlighting that while advertisements may seem artificial, incorporating wit can enhance their effectiveness. By examining the role of humor, the paper emphasizes its potential to engage audiences and improve communication strategies in marketing and public relations.
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Black humour in British advertisement, Claudia Felsch
- Sprache
- Erscheinungsdatum
- 2007
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- (Paperback)
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