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e-Economy

Rhetoric or Business Reality?

Autoren

248 Seiten

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The book critically examines the shift from the initial excitement of the network economy to a more skeptical view of information and communication technology (ICT) as a driver of innovative business models. It encourages reflection on the previous e-economy hype and suggests a forward-looking perspective that embraces more realistic opportunities in the digital landscape. Through this analysis, it aims to guide readers toward understanding the true potential of ICT in shaping future business practices.

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ISBN
9780415339544

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Buchvariante

2004, hardcover

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