Das Buch ist derzeit nicht auf Lager
Mehr zum Buch
Focusing on the shift toward 'green' marketing, this volume presents extensive case studies that offer fresh insights into contemporary marketing strategies. It examines the motivations behind eco-friendly branding and its impact on consumer behavior, providing a critical analysis of how businesses can authentically engage with sustainability. The book highlights the complexities and challenges of implementing green marketing effectively in today's marketplace.
Buchkauf
Marketing, Morality and the Natural Environment, Andrew Crane
- Sprache
- Erscheinungsdatum
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
Wir benachrichtigen dich per E-Mail.
Lieferung
Zahlungsmethoden
Feedback senden
- Titel
- Marketing, Morality and the Natural Environment
- Sprache
- Englisch
- Autor*innen
- Andrew Crane
- Verlag
- Taylor & Francis
- Erscheinungsdatum
- 2007
- Einband
- Paperback
- Seitenzahl
- 218
- ISBN13
- 9780415439619
- Kategorie
- Alte Werbung, Ökologie
- Beschreibung
- Focusing on the shift toward 'green' marketing, this volume presents extensive case studies that offer fresh insights into contemporary marketing strategies. It examines the motivations behind eco-friendly branding and its impact on consumer behavior, providing a critical analysis of how businesses can authentically engage with sustainability. The book highlights the complexities and challenges of implementing green marketing effectively in today's marketplace.