Innovation and Marketing of Fast Moving Consumer Goods

The Art and Technology of Premium packaging techniques

Autor*innen

• Gisli Thorsteinsson
• Tom Page

Parameter

• 64 Seiten
• 3 Lesestunden

• Wirtschaft

Mehr zum Buch

The investigation explores the factors that elevate premium packaging above mass-market alternatives, focusing on its impact on consumer decisions. It examines specific techniques employed in premium packaging, evaluates their effectiveness, and discusses methods for empirical measurement. By addressing these key questions, the book aims to uncover the nuances that contribute to the perceived value of premium packaging.

• Sprache: Englisch
• Erscheinungsdatum: 2010
• Einband: Paperback